Cheerios has been embroiled in a race row after it released an advert of an interracial family enjoying the oat-based breakfast cereal.
YouTube was forced to shut down the video’s comment board on its site after it was inundated with a torrent of racist abuse.
Some online commenters were so offended by the concept of a happy mixed-race family that they said the advert made them ‘want to vomit’.
The touching short features a mixed-race girl asking her white mother if Cheerios are good for the heart before running out of the kitchen when she is told that they are. The shot then cuts to her black father awaking from a nap on the sofa to find a pile of Cheerios on his chest.
While it is now impossible to verify any of the comments submitted, AdWeek reported that the comment section contained numerous references to Nazis, ‘troglodytes’ and ‘racial genocide’.
The Huffington Post reported that some commenters on the cereal’s Facebook page also said they found the commercial ‘disgusting’ and that it made them ‘want to vomit’.
